In this blog I write for people who sell professional services – people who sell knowledge or expertise. I frequently talk about how this can be somewhat intangible to the client and how we need to find ways to make the product more real. Ways this can be done include building trust with the clients and [...]
Entries Tagged as 'service'
How an Electrician Builds Trust and Value
June 25th, 2009 · 1 Comment · Marketing
Tags: Marketing·professional services·service·trust·Value·word of mouth
A Question of Value
November 27th, 2008 · No Comments · Value
People who purchase services see value in different things – many are non-monetary. In this article we’ll explore the concept of value and give you ideas of how you can create value in the eyes of your clients.
How much is a can of Coke worth? In Australia, it could cost you around $2 if you [...]
When Good Service Goes Bad
November 24th, 2008 · No Comments · Value
My brother sent me an email this week after reading the It’s A Performance article I wrote a few weeks back.
He makes this comment.
Saw this in one of your articles. “Even the best bands get it wrong on stage sometime, and I’m not suggesting you control the service delivery so tightly that the individual personalities [...]
