I was reminded today about how much the internet has changed our lives.
Information
You want to find information, it’s all there. More information is available for free today than ever before in history. Whatever you’re interested in, you can Google any questions you have and you’ll be able to access a whole range of information that [...]
Tags: Marketing·Service Offer·tangible·Value
One of the most popular articles I’ve written was about the Ansoff Matrix.
The Ansoff Matrix is a tool a business can use to help come up with innovative ways to grow. It’s divided into four quadrants and looks at the options of selling new or existing products to new or existing markets. Have a read [...]
I heard a couple of speakers recently who run successful financial planning businesses in Australia. They spoke about a range of topics, but both mentioned how they have a schedule in place to ensure they can ‘touch’ their clients in a number of different ways throughout the year.
They both differed on the details, but here’s [...]
This blog is aimed at people in the professional services industry. Typically these people sell information or knowledge and the product can be somewhat intangible to the client.
One of the big challenges in selling professional services relates to how you let your clients know about the range of products and services you provide. I’ll give [...]
Tags: Marketing·Service Offer
