photo credit: kevindooley
Last week I wrote about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In last week’s article I wrote about how Price affects the perception of your service. This week I’ll look at how your Brand can influence your [...]
photo credit: mangee
I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to selling a service:
Price
Brand
Packaging, and
Relationships
In today’s article I’ll share some of his thoughts [...]
Tags: Beckwith·Pricing·service marketing
