I’ve been writing about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In previous articles I’ve written about how Price and Brand affects the perception of your service. This week I’ll look at how the packaging of your service can influence your…
Tag Archive: Pricing
The Invisible Touch – Key #1 : Price
photo credit: mangee I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to selling a service: Price Brand Packaging, and Relationships In today’s article I’ll…
Recurring Revenue for Your Business
photo credit: SideLong Jamie Harrop had a post a few days ago about charging clients a fixed monthly fee for the web / design / maintenance work he does for them. You can read his post here. In my business we do something similar for some clients – charging a recurring, monthly fee for…
