photo credit: kevindooley Last week I wrote about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In last week’s article I wrote about how Price affects the perception of your service. This week I’ll look at how your Brand can influence your…
Tag Archive: Marketing
Dan Gilbert – Exploring the Frontiers of Happiness
photo credit: koll55 Alan Weiss featured this link on his blog – Dan Gilbert Exploring The Frontiers of Happiness Dan Gilbert has this excellent presentation on his exploration of happiness. It’s a fascinating look at how we think about things – sometimes in a very irrational manner. It goes for a bit over 30 minutes but…
Thoughts About Christmas Marketing
So it’s getting close to Christmas and I’ve been looking around at the different marketing messages I’m seeing. Here’s a few observations. Be Prepared All the major retailers prepare for Christmas months in advance. In your business, how far ahead do you plan? There are probably events or dates that are busy times in your…
My Visit To The Architectural Firm
I visited an architectural firm this week and was impressed with the way they market themselves to their clients and make an intangible service become tangible. Read on to find out more. Our financial planning business has an architectural firm as clients. I visited them in their office the other day and was impressed…
What Clients Want
A few years ago I read a great article by Parasuraman, Berry & Zeithaml called ‘Understanding Customer Expectations of Service’ from the Spring 1991 Sloan Management Review. The article looks at customers of service businesses and helps us understand what their expectations are. It stands to reason that if we want to provide great…
