Seth has written a couple of thought provoking articles over the past week that I’ll share here.
The first one starts off with this text:
Ever notice that most car specs focus on acceleration, not braking? It’s more fun to focus on getting fast than it is on getting slow.
How would you manage or market differently if [...]
Entries Tagged as 'Marketing'
Things I’ve Read This Week
April 29th, 2009 · No Comments · Business Strategy, Marketing
Tags: Business Strategy·Marketing
Robert Middleton on Playing the Game
March 7th, 2009 · No Comments · Action Plan Marketing, Marketing
As a blogger on marketing for services businesses, I feel that one of my duties is to introduce my readers to other people who can help them. A bit like when someone tells you about a new band or movie, I think that there’s some value in introducing my readers to fresh ideas from others.
I’m [...]
The Invisible Touch – Key #4 : Relationships
March 3rd, 2009 · No Comments · Marketing
I’ve been writing about some of the keys Harry Beckwith has in his book called The Invisible Touch. The final key, and the one he considers to be the most important, is that of Relationships.
Beckwith makes the point that the other three keys – price, packaging and brand are important, but when you sell a [...]
Expanding Your Business The Ansoff Way
February 3rd, 2009 · 5 Comments · Marketing
At work today I was looking at ways we could grow our product range and I found myself using a tool called the Ansoff matrix.
When I was doing my MBA a few years ago I came across this concept in one of the marketing subjects and found it useful and have used it ever since. [...]
Tags: Business Strategy·Marketing
The Invisible Touch – Key #2 : Brand
January 30th, 2009 · 1 Comment · Marketing
photo credit: kevindooley
Last week I wrote about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In last week’s article I wrote about how Price affects the perception of your service. This week I’ll look at how your Brand can influence your [...]
