If you’re like most financial planners, you’re probably looking for new clients for your business. For many planners, the most common sources of new clients are referrals from existing clients or centres of influence such as accountants or lawyers. Did you know that there’s an increasing number of people turning to the internet to find…
From time to time I’ll feature articles from experts in the services marketing industry. I’ve featured articles from Robert Middleton in the past and I’ve found another one from his blog archives that I’ve found to be very helpful. I’ve been working through Middleton’s InfoGuru Manual this past week and he’s got one section about…
I play guitar and try and write songs, but I’ll never be good enough to make a living from it. But I respect guys who do play and sing well enough to make a living out of it. Tonight I downloaded an EP called You, the Night and Candlelight from a guy called Dave Barnes….
In this blog I write for people who sell professional services – people who sell knowledge or expertise. I frequently talk about how this can be somewhat intangible to the client and how we need to find ways to make the product more real. Ways this can be done include building trust with the clients and…
I was reminded today about how much the internet has changed our lives. Information You want to find information, it’s all there. More information is available for free today than ever before in history. Whatever you’re interested in, you can Google any questions you have and you’ll be able to access a whole range of…
