From time to time I’ll feature articles from experts in the services marketing industry. I’ve featured articles from Robert Middleton in the past and I’ve found another one from his blog archives that I’ve found to be very helpful.
I’ve been working through Middleton’s InfoGuru Manual this past week and he’s got one section about creating [...]
Entries Tagged as 'Marketing'
Marketing Messages That Work – From Robert Middleton
July 6th, 2009 · No Comments · Action Plan Marketing, Marketing
Tags: Action Plan·Elevator Speech·Fast Track To More Clients·InfoGuru·Marketing·Robert Middleton·USP
How an Electrician Builds Trust and Value
June 25th, 2009 · 1 Comment · Marketing
In this blog I write for people who sell professional services – people who sell knowledge or expertise. I frequently talk about how this can be somewhat intangible to the client and how we need to find ways to make the product more real. Ways this can be done include building trust with the clients and [...]
Tags: Marketing·professional services·service·trust·Value·word of mouth
Information, Knowledge and Expertise
June 9th, 2009 · No Comments · Marketing, Value
I was reminded today about how much the internet has changed our lives.
Information
You want to find information, it’s all there. More information is available for free today than ever before in history. Whatever you’re interested in, you can Google any questions you have and you’ll be able to access a whole range of information that [...]
Tags: Marketing·Service Offer·tangible·Value
How do they know?
May 8th, 2009 · No Comments · Marketing
This blog is aimed at people in the professional services industry. Typically these people sell information or knowledge and the product can be somewhat intangible to the client.
One of the big challenges in selling professional services relates to how you let your clients know about the range of products and services you provide. I’ll give [...]
Tags: Marketing·Service Offer
