The Better Service Blog

Sales, Marketing and Practice Management ideas for financial planners!

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Entries Tagged as 'Branding'

The Invisible Touch – Key #2 : Brand

January 30th, 2009 · 1 Comment · Marketing

photo credit: kevindooley 
Last week I wrote about Harry Beckwith’s book The Invisible Touch.  I mentioned how Beckwith looks at four key areas for the marketing of services businesses.  In last week’s article I wrote about how Price affects the perception of your service.  This week I’ll look at how your Brand can influence your [...]

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