I’ve been writing about some of the keys Harry Beckwith has in his book called The Invisible Touch. The final key, and the one he considers to be the most important, is that of Relationships.
Beckwith makes the point that the other three keys – price, packaging and brand are important, but when you sell a [...]
Entries Tagged as 'Beckwith'
The Invisible Touch – Key #4 : Relationships
March 3rd, 2009 · No Comments · Marketing
The Invisible Touch Key #3 : Packaging
February 17th, 2009 · No Comments · Marketing, Pricing
I’ve been writing about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In previous articles I’ve written about how Price and Brand affects the perception of your service. This week I’ll look at how the packaging of your service can influence your [...]
The Invisible Touch – Key #1 : Price
January 21st, 2009 · 2 Comments · Marketing, Pricing, Value
photo credit: mangee
I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to selling a service:
Price
Brand
Packaging, and
Relationships
In today’s article I’ll share some of his thoughts [...]
Tags: Beckwith·Pricing·service marketing
