You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients. What we learn from Apple I have a Creative MP3 player, and I recently bought a Samsung player for my son. I bought my…
Tag Archive: Accountant
How Clients Decide
I was with my accountant recently and we were discussing how clients decide whether we’ve done a good job or not. I’ve heard clients speak about their accountants and say something like “My accountant is very good. I get a tax refund of around $1,000 each year”. Does this mean he’s done a good job? …
