A friend of mine travels regularly for business and usually stays in the same hotel in each city. She works in a similar industry to me and we share an interest in sales and marketing and delivering good customer service.
A couple of weeks ago she stayed in a hotel in Sydney. A few days after checking out she received an email from the hotel asking her to complete a short survey to provide feedback about her stay. The survey asked all the usual questions and asked her to rate various aspects of her experience.
She told me that she was happy with the stay at the hotel. Nothing went wrong, nothing bad happened – it was just a ‘usual’ night at the hotel. In the survey she rated all aspects of her stay highly except for one.
She elected to have breakfast in the room and mentioned on the survey that the toast was a bit soggy and bent. If you’ve ever ordered room service you’ll know this is a reasonably common experience, usually because of the time it takes from when your meal is prepared to when it is actually delivered. Of course there can also be a further time lag from when it’s delivered to when it’s consumed.
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Tags: client expectations·client survey·expectations·survey
I blogged about the Ultimate Entrepreneur Toolkit a couple of days ago. It’s available for sale again on the 8th and 9th of July. Click here to go to the web site. In this article I’d like to give you my review of the Ultimate Entrepreneur Toolkit.
Ultimate Entrepreneur Toolkit Review – What Is It?
The Ultimate Entrepreneur Toolkit has been put together by Bill Barren. It contains 20 business building products from a range of experts in their fields. The idea is that each person submitted one of their products to be included in the toolkit. It’s a bit like a sampler of different material.
The combined value of the products is over $4,000 and it sells for only $195. I see this as a low risk way to buy a stack of different products that can help me in my business. I don’t expect I’ll love all the material, but as long as a couple give me value, I’ll be happy.
One thing to highlight here – when you purchase you receive a link to Bill Barren’s website which then links you to the download sites for the various products. You’re not buying hard copies – you won’t get any books or CD’s posted to you – everything is strictly download only.
Ultimate Entrepreneur Toolkit Review – Who Is Included?
I was familiar with some of the names included in the package, but many were new to me.
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Tags: Bill Barren·Brad Fallon·Heart Centred Websites·InfoGuru·Mark Silver·Pink Spoon Marketing·Review·Robert Middleton·Ultimate Entrepreneur Toolkit
From time to time I’ll feature articles from experts in the services marketing industry. I’ve featured articles from Robert Middleton in the past and I’ve found another one from his blog archives that I’ve found to be very helpful.
I’ve been working through Middleton’s InfoGuru Manual this past week and he’s got one section about creating your core marketing message. This article gives some great examples. You can find out more about Robert Middleton and Action Plan Marketing on this page.
So, from February 2007, here’s Robert Middleton with Marketing Messages That Work.
In my current Fast Track To More Clients Program, this week’s assignment was to create an effective marketing message based on the following four steps:
1. Your target market or ideal client.
You need to identify who you work with so that your prospect will know immediately if your message is for them or not.
2. The problem this client is dealing with.
This gets the prospect’s attention by hitting a nerve and letting them know you understand their situation.
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Tags: Action Plan·Elevator Speech·Fast Track To More Clients·InfoGuru·Marketing·Robert Middleton·USP
How to Master Your Inner Game of Business and Life
A week ago I came across a promotion from a group of business building experts who each contributed one of their books or products to the Ultimate Entrepreneur Toolkit. The promotion sold the combined books at 95% below the cost of buying them all individually. Unfortunately, the promotion finished soon after I found out about it and bought my copy.
I’ve been working through a couple of the books that form part of the toolkit, and I haven’t been dissappointed. There’s some great material in the Toolkit, and it was well worth the price.
The good news is, they’re re-opening the offer for a limited time only later this week, on the 8th and 9th of July. All the information is below – this is a great offer and I encourage you to have a look at the web site and buy it. Even if only a couple of the products are useful, you’ve save a lot of money.
If you could get your hands on 20 business-building products for a fraction of the cost, would you leap at the opportunity?
Later this week, 20 business-building experts are coming together in a “radical experiment.” They’re practically giving away their premium products and programs to help you grow your business and increase your personal mastery.
It’s called the Ultimate Entrepreneur Toolkit, and you can find out more here:
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Tags: Andrea Lee·Bill Baren·Brad Fallon·David Wood·Entrepreneur·Ken McArthur·Robert Middleton·Toolkit·Ultimate
You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients.
What we learn from Apple
I have a Creative MP3 player, and I recently bought a Samsung player for my son. I bought my Creative a few years ago. It was priced at a similar price point to the comparable iPod, but had a couple of extra features the iPod didn’t – FM radio and a voice recorder. It had the same memory capacity, better video display and these two extra features. Yet the iPod outsold it.
You see, when you buy an iPod, you’re not just committing to the player. You also commit to the iTunes store. And once you commit to the iTunes store, you’re locked in. Because up until this year, the songs sold through iTunes had digital rights management (DRM) restrictions which were designed to stop these songs being shared. But because the songs were encoded in a format unique to Apple, it made it difficult for an iPod user to replace their iPod with anything but an iPod. Why? Because the songs won’t play on the new player unless it’s an iPod.
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