I remember sitting in a lecture one night and my lecturer began to talk about service delivery as a performance. As a musician I was fascinated by the parallels between what I’d experienced as a musician, and what I did in my job. Have you ever been served by someone who was obviously having a…
Category Archives: Value
The Hidden Cues of Value
The hidden cues of value Our financial planning business has an architectural firm as clients. I visited them in their office the other day and was impressed by what I saw. I guess if you’re an architect it could be hard to sell your value to some clients. A lot of what you’re selling is…
How Clients Decide
I was with my accountant recently and we were discussing how clients decide whether we’ve done a good job or not. I’ve heard clients speak about their accountants and say something like “My accountant is very good. I get a tax refund of around $1,000 each year”. Does this mean he’s done a good job? …
