If you’ve been around the Internet marketing world for a while, you would have seen your fair share of landing pages.
And on those landing pages you would have seen many products, all promising to show you how to make money on the Internet. Many of these landing pages would also show “proof” of earnings, usually [...]
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I was reminded today about how much the internet has changed our lives.
Information
You want to find information, it’s all there. More information is available for free today than ever before in history. Whatever you’re interested in, you can Google any questions you have and you’ll be able to access a whole range of information that [...]
Tags: Marketing·Service Offer·tangible·Value
photo credit: mangee
I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to selling a service:
Price
Brand
Packaging, and
Relationships
In today’s article I’ll share some of his thoughts [...]
Tags: Beckwith·Pricing·service marketing
I’ve been thinking about the concept of value – what do clients see as being valuable in the services we offer.
In the financial planning world, I’ve seen a lot of planners who still feel that sending regular statements to clients is valuable. If the clients already get reports from their investment providers, and they can [...]
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So it’s getting close to Christmas and I’ve been looking around at the different marketing messages I’m seeing. Here’s a few observations.
Be Prepared
All the major retailers prepare for Christmas months in advance. In your business, how far ahead do you plan? There are probably events or dates that are busy times in your business. What [...]
Tags: Marketing
