One of the most popular articles I’ve written was about the Ansoff Matrix.
The Ansoff Matrix is a tool a business can use to help come up with innovative ways to grow. It’s divided into four quadrants and looks at the options of selling new or existing products to new or existing markets. Have a read [...]
At a recent work conference I heard a talk by Dr Michael Hewitt-Gleeson from www.schoolofthinking.org.
He introduced a concept called CVS2BVS which I’ll explain here.
CVS refers to the Current View of the Situation. In a sense, it’s your reality, how you perceive something. It could be your values or standards…how you feel about something. In business [...]
Tags: Business Strategy
Seth has written a couple of thought provoking articles over the past week that I’ll share here.
The first one starts off with this text:
Ever notice that most car specs focus on acceleration, not braking? It’s more fun to focus on getting fast than it is on getting slow.
How would you manage or market differently if [...]
Tags: Business Strategy·Marketing
A few of the blogs I read have talked about the problems facing GM.
Seth had a few comments in a post titled “What To Do About Detroit”. In it, he talks about the concept of having hundreds of car manufacturers, leading to increased competition and innovation. Bob had a post where he talked about the similarities between Detroit [...]
If you’re an accountant, lawyer, financial planner – anyone who sells a service, this blog is for you!
Selling a service is a bit different to selling a tangible product like a TV. If I want to buy a TV, I can read reviews, compare brochures, see one at my local shop and then shop around [...]
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