I’ve been preparing some marketing material for work and as part of it I did a competitor analysis.
I had a think about who my competitors are in the financial planning industry in Adelaide, and listed out the differences between their businesses and mine. I looked at things like pricing, service offers, how personal the service [...]
Entries Tagged as 'Business Strategy'
Competitor Analysis – Do You Really Know What They’re Doing?
July 22nd, 2009 · No Comments · Business Strategy
Switching Costs
June 30th, 2009 · No Comments · Business Strategy, Marketing, Pricing
You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients.
What we learn from Apple
I have a Creative MP3 player, and I recently bought a Samsung player for my son. I bought my Creative a few [...]
Tags: Accountant·Apple·client·cost·differentiate·iPod·iTunes·switching cost
The Ansoff Matrix and the Financial Planning Business
June 4th, 2009 · No Comments · Business Strategy
One of the most popular articles I’ve written was about the Ansoff Matrix.
The Ansoff Matrix is a tool a business can use to help come up with innovative ways to grow. It’s divided into four quadrants and looks at the options of selling new or existing products to new or existing markets. Have a read [...]
Is there a better way?
May 21st, 2009 · 1 Comment · Business Strategy
At a recent work conference I heard a talk by Dr Michael Hewitt-Gleeson from www.schoolofthinking.org.
He introduced a concept called CVS2BVS which I’ll explain here.
CVS refers to the Current View of the Situation. In a sense, it’s your reality, how you perceive something. It could be your values or standards…how you feel about something. In business [...]
Tags: Business Strategy
Things I’ve Read This Week
April 29th, 2009 · No Comments · Business Strategy, Marketing
Seth has written a couple of thought provoking articles over the past week that I’ll share here.
The first one starts off with this text:
Ever notice that most car specs focus on acceleration, not braking? It’s more fun to focus on getting fast than it is on getting slow.
How would you manage or market differently if [...]
Tags: Business Strategy·Marketing
