Last week I spent a day with some other financial planners and we looked at the changes that are set to occur in our industry here in Australia and how we could position our businesses to be sustainable for the future. A lot of the conversation revolved around pricing and service offerings, and we all…
I’ve been preparing some marketing material for work and as part of it I did a competitor analysis. I had a think about who my competitors are in the financial planning industry in Adelaide, and listed out the differences between their businesses and mine. I looked at things like pricing, service offers, how personal the…
You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients. What we learn from Apple I have a Creative MP3 player, and I recently bought a Samsung player for my son. I bought my…
One of the most popular articles I’ve written was about the Ansoff Matrix. The Ansoff Matrix is a tool a business can use to help come up with innovative ways to grow. It’s divided into four quadrants and looks at the options of selling new or existing products to new or existing markets. Have a…
At a recent work conference I heard a talk by Dr Michael Hewitt-Gleeson from www.schoolofthinking.org. He introduced a concept called CVS2BVS which I’ll explain here. CVS refers to the Current View of the Situation. In a sense, it’s your reality, how you perceive something. It could be your values or standards…how you feel about something. …
