I’ve been spending a lot of time this month updating the web page for my financial planning business. I’ve decided to move it completely across to WordPress using the Headway theme. This should help me with the SEO, and makes it a lot easier for me to add extra pages when I need to. I’ve [...]
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When I’m helping businesses develop strategic plans, I frequently talk about goals, strategies and tactics. The three are different things, but they’re also inter-related. In this article I’ll show you the difference between goals, strategies and tactics and explain why you need all three.
What are your goals?
In your business, you should have some goals. Sometimes [...]
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I’ve been on holidays the past two weeks and this week I did a major clean out of my study / music room. I’ve tidied this room up a few times, but that usually results in piles being moved from one place to another. This time I decided to get a bit more ruthless, and [...]
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I’ve been preparing some marketing material for work and as part of it I did a competitor analysis.
I had a think about who my competitors are in the financial planning industry in Adelaide, and listed out the differences between their businesses and mine. I looked at things like pricing, service offers, how personal the service [...]
You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients.
What we learn from Apple
I have a Creative MP3 player, and I recently bought a Samsung player for my son. I bought my Creative a few [...]
Tags: Accountant·Apple·client·cost·differentiate·iPod·iTunes·switching cost
