You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients.
What we learn from Apple
I have a Creative MP3 player, and I recently bought a Samsung player for my son. I bought my Creative a few [...]
Entries Tagged as 'Pricing'
Switching Costs
June 30th, 2009 · No Comments · Business Strategy, Marketing, Pricing
Tags: Accountant·Apple·client·cost·differentiate·iPod·iTunes·switching cost
The Invisible Touch Key #3 : Packaging
February 17th, 2009 · No Comments · Marketing, Pricing
I’ve been writing about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In previous articles I’ve written about how Price and Brand affects the perception of your service. This week I’ll look at how the packaging of your service can influence your [...]
The Invisible Touch – Key #1 : Price
January 21st, 2009 · 2 Comments · Marketing, Pricing, Value
photo credit: mangee
I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to selling a service:
Price
Brand
Packaging, and
Relationships
In today’s article I’ll share some of his thoughts [...]
Tags: Beckwith·Pricing·service marketing
Recurring Revenue for Your Business
January 15th, 2009 · 2 Comments · Pricing
photo credit: SideLong
Jamie Harrop had a post a few days ago about charging clients a fixed monthly fee for the web / design / maintenance work he does for them. You can read his post here.
In my business we do something similar for some clients – charging a recurring, monthly fee for our ongoing [...]
