As a blogger on marketing for services businesses, I feel that one of my duties is to introduce my readers to other people who can help them. A bit like when someone tells you about a new band or movie, I think that there’s some value in introducing my readers to fresh ideas from others….
Category Archives: Marketing
The Invisible Touch – Key #4 : Relationships
I’ve been writing about some of the keys Harry Beckwith has in his book called The Invisible Touch. The final key, and the one he considers to be the most important, is that of Relationships. Beckwith makes the point that the other three keys – price, packaging and brand are important, but when you sell…
The Invisible Touch Key #3 : Packaging
I’ve been writing about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In previous articles I’ve written about how Price and Brand affects the perception of your service. This week I’ll look at how the packaging of your service can influence your…
Expanding Your Business The Ansoff Way
At work today I was looking at ways we could grow our product range and I found myself using a tool called the Ansoff matrix. When I was doing my MBA a few years ago I came across this concept in one of the marketing subjects and found it useful and have used it ever…
The Invisible Touch – Key #2 : Brand
photo credit: kevindooley Last week I wrote about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In last week’s article I wrote about how Price affects the perception of your service. This week I’ll look at how your Brand can influence your…