I’ve mentioned before how I work in the financial planning industry. I own a financial planning business, and also do some business coaching with financial planning businesses and other service businesses. I’ve been a fan of Don Connelly for a while. I’ve read a lot of his articles and he’s always got some great ideas…
Category Archives: Marketing
Marketing Messages That Work – From Robert Middleton
From time to time I’ll feature articles from experts in the services marketing industry. I’ve featured articles from Robert Middleton in the past and I’ve found another one from his blog archives that I’ve found to be very helpful. I’ve been working through Middleton’s InfoGuru Manual this past week and he’s got one section about…
Ultimate Entrepreneur Toolkit – Available Again
How to Master Your Inner Game of Business and Life A week ago I came across a promotion from a group of business building experts who each contributed one of their books or products to the Ultimate Entrepreneur Toolkit. The promotion sold the combined books at 95% below the cost of buying them all individually. Unfortunately, the…
Switching Costs
You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients. What we learn from Apple I have a Creative MP3 player, and I recently bought a Samsung player for my son. I bought my…
Word of Mouth and Dave Barnes
I play guitar and try and write songs, but I’ll never be good enough to make a living from it. But I respect guys who do play and sing well enough to make a living out of it. Tonight I downloaded an EP called You, the Night and Candlelight from a guy called Dave Barnes….
