How to Master Your Inner Game of Business and Life
A week ago I came across a promotion from a group of business building experts who each contributed one of their books or products to the Ultimate Entrepreneur Toolkit. The promotion sold the combined books at 95% below the cost of buying them all individually. Unfortunately, the promotion [...]
Entries Tagged as 'Marketing'
Switching Costs
June 30th, 2009 · No Comments · Business Strategy, Marketing, Pricing
You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients.
What we learn from Apple
I have a Creative MP3 player, and I recently bought a Samsung player for my son. I bought my Creative a few [...]
Tags: Accountant·Apple·client·cost·differentiate·iPod·iTunes·switching cost
How an Electrician Builds Trust and Value
June 25th, 2009 · 1 Comment · Marketing
In this blog I write for people who sell professional services – people who sell knowledge or expertise. I frequently talk about how this can be somewhat intangible to the client and how we need to find ways to make the product more real. Ways this can be done include building trust with the clients and [...]
Tags: Marketing·professional services·service·trust·Value·word of mouth
Information, Knowledge and Expertise
June 9th, 2009 · No Comments · Marketing, Value
I was reminded today about how much the internet has changed our lives.
Information
You want to find information, it’s all there. More information is available for free today than ever before in history. Whatever you’re interested in, you can Google any questions you have and you’ll be able to access a whole range of information that [...]
Tags: Marketing·Service Offer·tangible·Value
