From time to time I’ll feature articles from experts in the services marketing industry. I’ve featured articles from Robert Middleton in the past and I’ve found another one from his blog archives that I’ve found to be very helpful.
I’ve been working through Middleton’s InfoGuru Manual this past week and he’s got one section about creating [...]
Tags: Action Plan·Elevator Speech·Fast Track To More Clients·InfoGuru·Marketing·Robert Middleton·USP
As a blogger on marketing for services businesses, I feel that one of my duties is to introduce my readers to other people who can help them. A bit like when someone tells you about a new band or movie, I think that there’s some value in introducing my readers to fresh ideas from others.
I’m [...]
