I’ve been preparing some marketing material for work and as part of it I did a competitor analysis.
I had a think about who my competitors are in the financial planning industry in Adelaide, and listed out the differences between their businesses and mine. I looked at things like pricing, service offers, how personal the service [...]
Entries from July 22nd, 2009
Competitor Analysis – Do You Really Know What They’re Doing?
July 22nd, 2009 · No Comments · Business Strategy
Sales Idea for Financial Advisors: Don’t Put All Your Eggs In One Basket
July 16th, 2009 · No Comments · Marketing
I’ve mentioned before how I work in the financial planning industry. I own a financial planning business, and also do some business coaching with financial planning businesses and other service businesses.
I’ve been a fan of Don Connelly for a while. I’ve read a lot of his articles and he’s always got some great ideas about [...]
Tags: Advisor·Connelly·Diversification·Don·financial·Idea·Planner·Planning·Sales
Effective Client Surveys from a Hotel
July 15th, 2009 · 2 Comments · Business Processes
A friend of mine travels regularly for business and usually stays in the same hotel in each city. She works in a similar industry to me and we share an interest in sales and marketing and delivering good customer service.
A couple of weeks ago she stayed in a hotel in Sydney. A few days after [...]
Marketing Messages That Work – From Robert Middleton
July 6th, 2009 · No Comments · Action Plan Marketing, Marketing
From time to time I’ll feature articles from experts in the services marketing industry. I’ve featured articles from Robert Middleton in the past and I’ve found another one from his blog archives that I’ve found to be very helpful.
I’ve been working through Middleton’s InfoGuru Manual this past week and he’s got one section about creating [...]
Tags: Action Plan·Elevator Speech·Fast Track To More Clients·InfoGuru·Marketing·Robert Middleton·USP
