You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients. What we learn from Apple I have a Creative MP3 player, and I recently bought a Samsung player for my son. I bought my…
Monthly Archives: June 2009
Word of Mouth and Dave Barnes
I play guitar and try and write songs, but I’ll never be good enough to make a living from it. But I respect guys who do play and sing well enough to make a living out of it. Tonight I downloaded an EP called You, the Night and Candlelight from a guy called Dave Barnes….
How an Electrician Builds Trust and Value
In this blog I write for people who sell professional services – people who sell knowledge or expertise. I frequently talk about how this can be somewhat intangible to the client and how we need to find ways to make the product more real. Ways this can be done include building trust with the clients and…
Getting The Temperature Right
On my drive into work today I noticed an electronic sign out the front of a business that alternated between displaying the time and the current temperature. You’ve probably all seen something similar wherever you are in the world. There’s a few around the city where I live, and I’m always fascinated about whether they’re…
Information, Knowledge and Expertise
I was reminded today about how much the internet has changed our lives. Information You want to find information, it’s all there. More information is available for free today than ever before in history. Whatever you’re interested in, you can Google any questions you have and you’ll be able to access a whole range of…
