I’m at a work conference staying in a resort in the Blue Mountains in New South Wales, Australia. I’ve heard some great speakers today and there are more lined up tomorrow so over the next few weeks I’ll blog about some of the things I’ve learnt. But today, I want to blog about my experience…
The other night eating dinner we had an interesting experience which relates to running a business (it does….I promise). My youngest son is usually pretty slow in eating - generally he’s the last to finish his evening meal. But the other night, things were different. We were talking about what we did during the day etc,…
As a blogger on marketing for services businesses, I feel that one of my duties is to introduce my readers to other people who can help them. A bit like when someone tells you about a new band or movie, I think that there’s some value in introducing my readers to fresh ideas from others….
I’ve been writing about some of the keys Harry Beckwith has in his book called The Invisible Touch. The final key, and the one he considers to be the most important, is that of Relationships. Beckwith makes the point that the other three keys – price, packaging and brand are important, but when you sell…