http://betterserviceblog.com/2009/01/21/the-invisible-touch-key-1-price/ Sales, Marketing and Practice Management ideas for financial planners! Thu, 03 Sep 2009 09:29:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://betterserviceblog.com/2009/01/21/the-invisible-touch-key-1-price/comment-page-1/#comment-69 The Invisible Touch Key #3 Price | The Better Service Blog Tue, 17 Feb 2009 11:19:59 +0000 http://betterserviceblog.com/?p=142#comment-69 [...] areas for the marketing of services businesses.  In previous articles I’ve written about how Price and Brand affects the perception of your service.  This week I’ll look at how the packaging [...] [...] areas for the marketing of services businesses.  In previous articles I’ve written about how Price and Brand affects the perception of your service.  This week I’ll look at how the packaging [...]

]]> http://betterserviceblog.com/2009/01/21/the-invisible-touch-key-1-price/comment-page-1/#comment-60 The Invisible Touch - Key #2 : Brand | The Better Service Blog Fri, 30 Jan 2009 05:00:28 +0000 http://betterserviceblog.com/?p=142#comment-60 [...] Last week I wrote about Harry Beckwith’s book The Invisible Touch.  I mentioned how Beckwith looks at four key areas for the marketing of services businesses.  In last week’s article I wrote about how Price affects the perception of your service.  This week I’ll look at how your Brand can influence your client’s views of your service. [...] [...] Last week I wrote about Harry Beckwith’s book The Invisible Touch.  I mentioned how Beckwith looks at four key areas for the marketing of services businesses.  In last week’s article I wrote about how Price affects the perception of your service.  This week I’ll look at how your Brand can influence your client’s views of your service. [...]

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