photo credit: kevindooley Last week I wrote about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In last week’s article I wrote about how Price affects the perception of your service. This week I’ll look at how your Brand can influence your…
Monthly Archives: January 2009
The Invisible Touch – Key #1 : Price
photo credit: mangee I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to selling a service: Price Brand Packaging, and Relationships In today’s article I’ll…
Recurring Revenue for Your Business
photo credit: SideLong Jamie Harrop had a post a few days ago about charging clients a fixed monthly fee for the web / design / maintenance work he does for them. You can read his post here. In my business we do something similar for some clients – charging a recurring, monthly fee for…
Dan Gilbert – Exploring the Frontiers of Happiness
photo credit: koll55 Alan Weiss featured this link on his blog – Dan Gilbert Exploring The Frontiers of Happiness Dan Gilbert has this excellent presentation on his exploration of happiness. It’s a fascinating look at how we think about things – sometimes in a very irrational manner. It goes for a bit over 30 minutes but…
Thoughts on Value
I’ve been thinking about the concept of value – what do clients see as being valuable in the services we offer. In the financial planning world, I’ve seen a lot of planners who still feel that sending regular statements to clients is valuable. If the clients already get reports from their investment providers, and they…
