photo credit: kevindooley
Last week I wrote about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In last week’s article I wrote about how Price affects the perception of your service. This week I’ll look at how your Brand can influence your [...]
photo credit: mangee
I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to selling a service:
Price
Brand
Packaging, and
Relationships
In today’s article I’ll share some of his thoughts [...]
Tags: Beckwith·Pricing·service marketing
photo credit: SideLong
Jamie Harrop had a post a few days ago about charging clients a fixed monthly fee for the web / design / maintenance work he does for them. You can read his post here.
In my business we do something similar for some clients – charging a recurring, monthly fee for our ongoing [...]
photo credit: koll55
Alan Weiss featured this link on his blog – Dan Gilbert Exploring The Frontiers of Happiness
Dan Gilbert has this excellent presentation on his exploration of happiness. It’s a fascinating look at how we think about things – sometimes in a very irrational manner. It goes for a bit over 30 minutes but is [...]
Tags: Marketing
I’ve been thinking about the concept of value – what do clients see as being valuable in the services we offer.
In the financial planning world, I’ve seen a lot of planners who still feel that sending regular statements to clients is valuable. If the clients already get reports from their investment providers, and they can [...]
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